So far, the only purpose I've had to create other account has been for test purposes, since we got hidden areas, so I can see myself if for example, permissions are working properly. But I never post in it. In fact a few days ago we went through a prune and I completely forgot to exclude this account so now it is gone as well. xD
It could be a smart move if you are the admin and even after already making many threads, no one else replies, you can use that second account to spark some activity while advertising... though to be honest, I think a exchange or package works great for that. Even if it is a 'cheat' in the sense the posting is for a contract, the post done meanwhile are genuine and in that way, you avoid the conflicts of other members trying to befriend them as it will fall in them to answer back or not.